The "honeycomb framework" defines how social media services focus on some or all of seven functional building blocks.  These building blocks help explain the engagement needs of the social media audience. For instance, LinkedIn users are thought to care mostly about identity, reputation, and relationships, whereas YouTube's primary features are sharing, conversations, groups, and reputation. Many companies build their own social "containers" that attempt to link the seven functional building blocks around their brands. These are private communities that engage people around a more narrow theme, as in around a particular brand, vocation or hobby, rather than social media containers such as Google+ , Facebook , and Twitter . PR departments face significant challenges in dealing with viral negative sentiment directed at organizations or individuals on social media platforms (dubbed "sentimentitis"), which may be a reaction to an announcement or event.  In a 2011 article,  Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre describe the honeycomb relationship as "present[ing] a framework that defines social media by using seven functional building blocks : identity, conversations, sharing, presence, relationships, reputation, and groups".
It is strange to consider the fact that software developers and social network creators are , in real life, not really very social . Most of them are shy people who like to stick to their computers and do not create lasting friendships.
Facebook has defined privacy in a new way. Many things that should be private have become public. Social media has changed the world. It has helped uprisings in Arab countries and overthrown governments. Facebook, Twitter and others are omnipresent . They are the last things we worry about when we go to bed and the first thinks we check on when we get up.
This panel discussion will explore how current trends, technologies, business practices and social media innovation affect both the media industry and its audience. Panelists will address the challenges traditional news outlets are facing and how they plan to remain profitable and relevant in this digital era; what media businesses are doing to influence the news; the role of mobile news, and how changing media consumption habits offer a glimpse into the future of media? and what the next movement for countries /institutions as they losing the influence on media.?